Tree Falls Productions creates project-specific public relations and marketing campaigns, building unique client packages based on project goals and budget, following them through from conception to completion to post-mortem. Tree Falls Productions representation for arts organizations and authors includes, although not limited to, tasks such as:
- Primary media contact pitching and garnering previews, features, and reviews
- Opening night (and run) press supervision; talk-back coordination
- Writing and/or editing all printed materials including news releases, fact sheets, PSAs, features and other items for distribution (including production information, season releases, special event and personnel announcements)
- Oversight of other material generation and distribution, including photos, videos, audio CDs, graphic design (advertising, postcards, posters, flyers)
- Maintenance of targeted media and special interest lists in electronic and hard copy lists
- Special interest database research, creation, maintenance and management
- Archivist for clippings and other project follow-up
- Community, educational and institutional partnership development and cross-pollination outreach activities
- Liaison with adjunct arts groups
- Special events creation, management and execution
- Group sales
- Tour booking
- Grant writing
- Strategic planning (long- and short-term) and mission development
- Arts marketing lecturer, facilitator and panelist
- Spokesperson
Individual clients have been served with resume updates, targeting mailings, and job searches for both professional and performance positions.